Bakersfield Smile Design Case Study
As this service belongs to a competitive industry (Medical) – especially when it comes to search engine results, therefore, they were looking to start a Google Ads campaign that would reduce the cost per click while still generating website leads (Dental Appointment).
Download a PDF Case Study →
What we did
Bakersfield Smile Design is a Bakersfield-based Dental Clinic that offers every possible dental service to their patients to keep their dental worries away and achieve beautiful smiles. It has been Bakersfield’s number choice for quality dental care.
Based on the old campaign history we strategized to create two new search campaigns for both the required services (Dental Implant & Teeth Whitening). This segregation helped us to streamline the process. The targeted keywords included high traffic & conversion-focused terms. After working on the keyword part, we structured the text ads in a way that can deliver a meaningful message by following the Google Ads “Healthcare” policy.
In between, we implemented the smart search campaigns for both the service by taking the under-performing keywords. This strategy helped us in scaling up the conversion with a good amount.
At the end of the month, we received great results from the targeted audience (through keywords). Down the line, the overall cost/conversion reduced while the conversions increased. Along with the conversions, we did receive a good amount of traffic and CTR.
238 conversions
$2.43 per click
3582 clicks
159 phone calls
What we did
Bakersfield Smile Design is a Bakersfield-based Dental Clinic that offers every possible dental service to their patients to keep their dental worries away and achieve beautiful smiles. It has been Bakersfield’s number choice for quality dental care.
Based on the old campaign history we strategized to create two new search campaigns for both the required services (Dental Implant & Teeth Whitening). This segregation helped us to streamline the process. The targeted keywords included high traffic & conversion-focused terms. After working on the keyword part, we structured the text ads in a way that can deliver a meaningful message by following the Google Ads “Healthcare” policy.
In between, we implemented the smart search campaigns for both the service by taking the under-performing keywords. This strategy helped us in scaling up the conversion with a good amount.
At the end of the month, we received great results from the targeted audience (through keywords). Down the line, the overall cost/conversion reduced while the conversions increased. Along with the conversions, we did receive a good amount of traffic and CTR.
238 conversions
$2.43 per click
3582 clicks
