BarOne SEO Case Study
PROBLEMS AND CHALLENGES
BAR ONE Lounge is located at the back of the 800° Woodfired Kitchen and has its entrance for late-night dining or cocktails. The Bar was set to open in Phillips Place which is Charlotte’s premier luxury retail center. The website was newly created and had to be optimized for ranking higher in the Search Engine’s local search results for Charlotte. The main goal was for local customers to find the restaurant on the maps.SERVICES, SOLUTIONS, AND OUTCOME
Campaign: SEO
We started with auditing the new website and created a strategy for On-page SEO as well as the Off-page SEO activities which will help us to boost the local rankings.
We started with keyword research to find local keywords related to the top menu items so that customers can find the best bars in Charlotte or Best Cocktails in Charlotte, etc. We have optimized the website by creating sitemaps, meta titles, meta descriptions, image alt tags, schema structured data markup, etc. We analyzed the website for page loading speed & mobile usability, and also made sure that the website does not contain duplicate content.
We also created the Google My Business page and Yelp page with all the business information. For maintaining a natural backlink profile, we have created social media links, local business directories links, local forum communities links, etc where the linking domains had high domain authority and low spam scores. We have shared images, videos, infographics, and website URLs on all the major social media platforms. We also analyzed the backlinks of the competitor’s website and used them in our link-building strategy.
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SERVICES, SOLUTIONS, AND OUTCOME
Campaign: SEO
We started with auditing the new website and created a strategy for On-page SEO as well as the Off-page SEO activities which will help us to boost the local rankings.
We started with keyword research to find local keywords related to the top menu items so that customers can find the best bars in Charlotte or Best Cocktails in Charlotte, etc. We have optimized the website by creating sitemaps, meta titles, meta descriptions, image alt tags, schema structured data markup, etc. We analyzed the website for page loading speed & mobile usability, and also made sure that the website does not contain duplicate content.
We also created the Google My Business page and Yelp page with all the business information. For maintaining a natural backlink profile, we have created social media links, local business directories links, local forum communities links, etc where the linking domains had high domain authority and low spam scores. We have shared images, videos, infographics, and website URLs on all the major social media platforms. We also analyzed the backlinks of the competitor’s website and used them in our link-building strategy.
5.3K views
