Goody Beads Case Study
Services: Social Media Ads
Industry: CPG
Objective: Increase website traffic and get maximum sales at a low-cost
PROBLEM AND CHALLENGES they faced before they came to the MediaMagic Team for Help
The client’s main goal was to generate a good number of sales at a minimum cost. Initially, the client was already running a few campaigns, and as it is a competitive niche, the campaign generated a few conversions but at a high cost. Therefore, they wanted us to increase the number of sales but at low CPA. Goody Beads is one of our happy clients & we are managing all of their PPC campaigns, including Google ads, for better results.
Solution and Results
We strategized, planned, and created all their marketing campaigns from scratch and also optimized them further for better results.
We have used the Facebook interest targeting options to generate sales. We have created a conversion campaign to target people in the United States who have shown interest in beads and read magazines related to customizable bracelets, necklaces, and more. We have tested multiple ad formats like single-image banner ads, slideshows, and carousel ads for the best-selling products provided by clients.
Then people who viewed our ads and visited our website but did not purchase were retargeted with a new remarketing campaign to bring them back into the sales funnel.
Our ad campaigns also used the data of people who have successfully purchased any product after visiting the website. We created a lookalike audience of these people so that we can target people who are similar to our purchaser.
We have also targeted audiences who have an interest in our competitors. Therefore, we did competitor research and targeted only top companies and listed them in separate ad sets, which further resulted in a good number of sales.
$0.29 AVERAGE CPC
23% increase
$0.29 AVERAGE CPC
