Levy Learning Center Case Study
PROBLEM AND CHALLENGES they faced before they came to the MediaMagic Team for Help
Our main challenge for this account was to restructure the keywords/ad groups in every campaign, which needed to be performing better by all-time data. Along with this, the other challenge that we faced was high CPA with low conversions.
Solution and Results
Levy Learning Center is a specialized tutoring program that offers quality-driven tutoring services designed to improve all areas of cognitive functioning using multi-sensory learning methodologies.
Our initial work for this campaign started by auditing the existing campaign and planning out the most important stats and metrics we could utilize in the long run. After planning out the things, we started segregating every campaign into two spaces, i.e. Underperforming and bestperforming keywords. This strategy helped us filter out and pause the non-performing keywords so we don’t spend a penny on them. In between, we did competitor research and used their keyword and ads strategy in our campaign to get better results.
At the end of the month, we received great results from the targeted audience (through keywords). Down the line, the overall cost/conversion reduced while the conversions increased.
Along with the conversions, we did receive a good amount of traffic and CTR.