PUUR brand identity case study

The task was to create a Brand Identity that would attract a certain audience of modern men and highlight Brand Values stated by founders; such as honesty, purity, clean and healthy product ingredients, and passion for men's health.

What we did

For PUUR, we built a whole Brand Identity based on Brand values, competitor's & audience research.
  • Brand Personality
  • Brand Mission statements
  • All possible versions of Brand logos, Color Palettes, and Typography system
  • Product Branding which includes product labels, postcards, stickers, and other print assets going directly to the consumers
  • Social Media assets
  • E-commerce website design & development
PUUR brand identity case study


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