Subarashii Kudamono Gourmet Asian Pears Google Ads Case Study
Services: Google Search Ads
Industry: E-Commerce Retail, Produce, Holiday Fruit Gifts
Objective: Sell All Seasonal Harvested Asian Pears at Optimal Price
Team Media Magic truly proffered up the magic touch to create a targeted, compelling and focused Google Adwords campaign for our e-commerce business. Their team’s expertise and background enabled us to accomplish more in the Google Adwords space including trying new approaches. All resulting in expanded customer reach, particularly with more users who shopped as well as brought many new eyeballs to our site. Thank you TMM (Team MediaMagic)!
PROBLEM AND CHALLENGES they faced before they came to the MediaMagic Team for Help
Faced with the reality of Google’s constantly changing environment with regard to online advertising via Google, Subarashii realized it could no longer set up or manage a successful Google Adwords Campaign without the support of a group that worked with Google Ad words 24/7. TMM effectively re-set up Subarashii’s Google Ad Words platform with the latest, state-of-the-art tasks, functions, and campaign parameters including search words and images Subarashii should focus upon in order to promote its products online during the holiday season.
Solution and Results
Subarashii was pleased with the results in that online users clicked on the Google Ads set up by Team MediaMagic, but also, Subarashii clearly got more bang for its ‘paid-ads’ buck (ROAS: Return on Ad Spend). Every dollar budgeted for paid ads via Google Ad Words was better spent due to the well-informed and well-constructed ad words campaigns that were set up by Team MediaMagic. This was invaluable due to the very limited paid ad-spend budget Subarashii had to work within. Stretching every dollar thanks to TMM was invaluable. The campaign’s TMM set up for Subarashii were additionally invaluable because it increased the number of NEW customers to its site, exponentially.
