How Creating a Simple Google Listing Can Greatly Improve Your SEO

There are a lot of different approaches to increase your small or medium size business’ online presence, and today will talk about one of the most effective, easy to implement, and in fact low to no cost ways of bringing your business higher in search engines.

We all saw businesses listed in Google, so how do we go about setting up one for your business, and managing it effectively? So here is how, in several quite easy steps;

First of all, you have to have a company with an address. You need to have a physical address for your business, that will display in your Google listing. It is very important to set up the address, to which you will be able to receive your first important communication with Google, such as the postcard.

The postcard will be the actual physical piece of paper, that Google will send to you once you have requested your business to be listed in Google Maps. Make sure you check your mailbox for the postcard, in which you will find the code, that you’ll have to use to create your listing; sometimes it may take up to several weeks for Google to send you the card, so please be patient, and in case it doesn’t show up, you’ll have to follow up.

Once you’ve received the card, and you created the listing, you can manage the content. Please make sure to create a nice and eloquent description of your business and services, in order your business could be found by tag words,
One or two paragraphs will suffice, and make sure that you use the words efficiently to describe your business. You can also set up the work hours of your business operations, and also the way your business wants to be contacted.

One of the cool features of Google listing is the chat, which enables customers to chat with you or call you directly from the listing, They don’t have to visit your website or click on any links to be able to contact you. So please make sure that you list correct contact information, and you actually answer your phone and reply to their chat messages, because Google checks the effectiveness rate of your communication, and lists it on your listing. A lot of customers like the idea of a one stop shop for finding your business, communication with you, and also reading your reviews.

No business nowadays can function without reviews. Customers can leave reviews in your Google listing, and all of them can be found right there. You will be also notified when you will be receiving reviews, and if you feel the review is not fair or you want to manage your review in any way, assuming you have a ground to do so, you can contact Google support and they are generally very good at helping you fight a review that is unfair or discriminating or false, in order your business could have a competitive advantage.

Customers can also find directions to your business from your Google listing, so make sure you use the address by which you want to customers to find you. For example, if you are running an actual store or a physical business, it is important that you list the address you want your customers to visit you at, as opposed to a PO box or a home office you work out at.

And last thing we want to mention about the Google listing is that you can link the listing with the other products of the Google suite, such as Google ad words, and also your Gmail account. Google products are pretty good to manage as a suite, and Google listing is not in exception. If you plan on advertising, have a Google ad words account and you want to see how are your ad is performing, you can login to your Google suite, and see your Google listing, ad words, and other products of the Google suite all in one platform.

So let’s say thanks goodness or say googleness for another excellent business product!