Making a company profile is the first step, by filling out the profile with complete information about the company by writing a small summary, posting the profile picture with an exciting cover picture of the company, adding a logo and Call-to-Action button, including information about the products and service that can easily be found while searching. With a good profile page, it will be easy for the customer to identify the business, which helps the company attract talented professionals, helps potential clients recognize the offering given by the company, and aid in knowing about the target audiences.
Optimize company page
After creating a profile, optimization of the company page comes second as it’s essential for business. So incorporating keywords and phrases about products and services that audiences or customers might use to search can help to boost audience growth. It is also constructive to link external pages, including company website address, company content, and other activities like events, live chats, and many more to LinkedIn pages.