Emotive Case Study
Services: CMO and Product Management Services
Industry: SaaS (Software as a Service)
Objective: Emotive came to Thomas Knapp and MediaMagic for expert advice for Product Management and Marketing for new SMS SaaS platform features development.
In particular, Emotive’s new Admin Panel and Dashboard needed UI and UX Design updating to be easier to use and more admin user friendly. It also needed to specialize by Industry for each of
their customers / clients in E-Commerce Retail, SaaS, and Consumer Packaged Goods.
The objective of this project was to identify and develop core features that would scale and benefit thousands of users globally who are customers, or future customers of Emotive.
PROBLEM AND CHALLENGES they faced before they came to the MediaMagic Team for Help
Emotive needed outside help from experts in marketing automation and ad campaigns to understand how admins and users need to use their SMS Marketing platform better in their core industries.
Solution and Results
MediaMagic provided expert CMO and Product Management consulting services to guide our client Emotive in the right market bottoms-up direction for its product design and development.
Our CMO, Thomas, provided Subject Matter Expert(SME) advice to shape Emotive’s new Admin Panel and Dashboard. It resulted in new UI and UX Designs updating it to be easier to use and more admin user friendly.
It also resulted in giving automaton workflows and tools to SMS Marketing Campaign admins to specialize by Industry for each of their customers / clients in E-Commerce Retail, SaaS, and Consumer Packaged Goods.
