Zynex Medical Case Study
The primary requirement of the marketing campaign was to acquire more leads for the company’s Nexwave product by providing quality services in Setup, Automation, Management, and Analysis of email marketing campaigns. The biggest challenge we faced while creating the campaign was fixed zip codes for finding leads and less content about the product.
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What we did
The email marketing strategy included finding a list of cold leads in the zip codes and providing all content, email copies, automation, landing pages, and integrations to convert the cold leads into successful customers.
Our process started by creating custom landing pages to collect leads for our email marketing campaign which focused on the benefits of the products. The next process included creating a list of laser-targeted audience and email copies. We have targeted physiotherapists, chiropractors, pain clinics, etc who were more likely to convert for his product. We also integrated our email marketing efforts with CRMs and tools to measure our performance and lead nurturing processes.
We delivered everything needed for a successful Email Campaign including Complex Email Automation with If/Else conditions, Mobile & Desktop friendly, Branded Email Designs, CRM integration.
Cold leads
Custom Landing Pages
Laser-targeted email copies
19.2% avg. Email Open Rate
What we did
The email marketing strategy included finding a list of cold leads in the zip codes and providing all content, email copies, automation, landing pages, and integrations to convert the cold leads into successful customers.
Our process started by creating custom landing pages to collect leads for our email marketing campaign which focused on the benefits of the products. The next process included creating a list of laser-targeted audience and email copies. We have targeted physiotherapists, chiropractors, pain clinics, etc who were more likely to convert for his product. We also integrated our email marketing efforts with CRMs and tools to measure our performance and lead nurturing processes.
We delivered everything needed for a successful Email Campaign including Complex Email Automation with If/Else conditions, Mobile & Desktop friendly, Branded Email Designs, CRM integration.
Cold leads
Custom Landing Pages
Laser-targeted email copies
