Google Looker Studio Course:  Introduction and Intermediate Skills

Vocabulary:

1. GA4 (Google Analytics 4): The latest version of Google Analytics, designed to provide more advanced tracking and user-centric data analysis.
2. Event: A specific user interaction or action tracked on a website or app, such as clicks, downloads, or video views.
3. Pageview: A standard measurement in GA4 that tracks when a page is viewed.
4. User: An individual who interacts with your website or app. GA4 differentiates between new and returning users.
5. Session: A period of user interaction with your website or app. In GA4, it's now known as an "engagement."
6. Event Parameter: Additional information associated with an event, such as event value or item ID.
7. Conversion: A specific action taken by a user that aligns with your business goals, like making a purchase or filling out a form.
8. User ID: A unique identifier that can be assigned to logged-in users for tracking their actions across devices.
9. User Properties: Custom attributes and information about users, which can be used for segmentation and analysis.
10. Data Stream: A data source in GA4 that represents a website or app, used to collect user data.
11. Measurement Protocol: A set of rules and standards that allows data to be sent to GA4 from various devices and platforms.
12. Custom Dimension: User-defined attributes that can be used to enrich the data tracked in GA4.
13. Custom Metric: User-defined numerical measurements that can be used to track specific user interactions.
14. Audience: A group of users with shared characteristics, created for targeting and analysis purposes.
15. Funnel: A series of steps in a user's journey, used to track conversions and identify drop-off points.
16. Segmentation: Dividing users into specific groups based on various criteria for in-depth analysis.
17. E-commerce Tracking: Monitoring and analyzing user interactions related to online purchases and sales.
18. Bounce Rate: The percentage of single-page sessions or sessions with no user interaction.
19. Referral Traffic: Traffic that comes to your website from external sources, such as other websites or social media platforms.
20. UTM Parameters: Tracking parameters added to URLs for better tracking of marketing campaigns.
21. Custom Report: A customized report in GA4 that displays specific data and metrics tailored to your needs.
22. User Explorer: A tool in GA4 that allows you to see individual user journeys and interactions.
23. Real-time Data: Information about current user activity on your site or app.
24. Conversion Rate: The percentage of users who complete a specific action, such as making a purchase.
25. Data Retention: The duration for which user data is stored and available for analysis in GA4.
26. API (Application Programming Interface): A set of rules and protocols that allows data to be transferred between GA4 and other applications or systems.