I LOVE REAL ESTATE SCHOOL CASE STUDY
— Beth King
I Love Real Estate School Owner
What we did
Campaign: Google Search Ads, SEO
Real Estate is a very competitive industry and getting quality leads with a limited budget has been a challenge from day one. The cost per click was very high and ILRES couldn’t burn cash without seeing positive ROI from the campaigns. And organically too they were not ranking anywhere on Google for some important keywords for our business.
In order to bring down the CPC of the keywords, we did thorough keyword research, selected keywords that are less competitive to control the cost per click, created highly relevant ads for better Quality Score which also helped to bring down the CPC. Recommended to create a service-specific landing page and used that in ads for a higher conversion rate. After the end of the first month, CPC dropped and the conversion rate increased by 30% and the cost per conversion dropped by 43%.
For SEO, as it was a competitive niche and the website was new, none of the important keywords were ranking organically. So, we designed a customized SEO strategy for intent-focused traffic and acquired authoritative, thematically relevant links from strong referring domains with exact anchor phrases needed to target specific pages. As a result, organic traffic reached exciting levels of growth, quickly doubling keyword volume and increase in monthly leads by 23%.
23% more leads
30% more conversions
43% less Cost-Per-Conversion
What we did
Campaign: Google Search Ads, SEO
Real Estate is a very competitive industry and getting quality leads with a limited budget has been a challenge from day one. The cost per click was very high and ILRES couldn’t burn cash without seeing positive ROI from the campaigns. And organically too they were not ranking anywhere on Google for some important keywords for our business.
In order to bring down the CPC of the keywords, we did thorough keyword research, selected keywords that are less competitive to control the cost per click, created highly relevant ads for better Quality Score which also helped to bring down the CPC. Recommended to create a service-specific landing page and used that in ads for a higher conversion rate. After the end of the first month, CPC dropped and the conversion rate increased by 30% and the cost per conversion dropped by 43%.
For SEO, as it was a competitive niche and the website was new, none of the important keywords were ranking organically. So, we designed a customized SEO strategy for intent-focused traffic and acquired authoritative, thematically relevant links from strong referring domains with exact anchor phrases needed to target specific pages. As a result, organic traffic reached exciting levels of growth, quickly doubling keyword volume and increase in monthly leads by 23%.
23% more leads
30% more conversions
