I LOVE REAL ESTATE SCHOOL CASE STUDY

"Working with MediaMagic has been a major turning point for my business. They are very knowledgeable and professional. Their Google Ads and SEO expertise has helped us to generate leads and build our business quickly."

— Beth King
I Love Real Estate School Owner

What we did

Campaign: Google Search Ads, SEO

Real Estate is a very competitive industry and getting quality leads with a limited budget has been a challenge from day one. The cost per click was very high and ILRES couldn’t burn cash without seeing positive ROI from the campaigns. And organically too they were not ranking anywhere on Google for some important keywords for our business.

In order to bring down the CPC of the keywords, we did thorough keyword research, selected keywords that are less competitive to control the cost per click, created highly relevant ads for better Quality Score which also helped to bring down the CPC. Recommended to create a service-specific landing page and used that in ads for a higher conversion rate. After the end of the first month, CPC dropped and the conversion rate increased by 30% and the cost per conversion dropped by 43%.

For SEO, as it was a competitive niche and the website was new, none of the important keywords were ranking organically. So, we designed a customized SEO strategy for intent-focused traffic and acquired authoritative, thematically relevant links from strong referring domains with exact anchor phrases needed to target specific pages. As a result, organic traffic reached exciting levels of growth, quickly doubling keyword volume and increase in monthly leads by 23%.

Download a PDF Case Study →

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23% more leads

monthly after SEO activities
Icon

30% more conversions

we got from Google Ads
Icon

43% less Cost-Per-Conversion

we got from Google Ads
I LOVE REAL ESTATE SCHOOL CASE STUDY

What we did

Campaign: Google Search Ads, SEO

Real Estate is a very competitive industry and getting quality leads with a limited budget has been a challenge from day one. The cost per click was very high and ILRES couldn’t burn cash without seeing positive ROI from the campaigns. And organically too they were not ranking anywhere on Google for some important keywords for our business.

In order to bring down the CPC of the keywords, we did thorough keyword research, selected keywords that are less competitive to control the cost per click, created highly relevant ads for better Quality Score which also helped to bring down the CPC. Recommended to create a service-specific landing page and used that in ads for a higher conversion rate. After the end of the first month, CPC dropped and the conversion rate increased by 30% and the cost per conversion dropped by 43%.

For SEO, as it was a competitive niche and the website was new, none of the important keywords were ranking organically. So, we designed a customized SEO strategy for intent-focused traffic and acquired authoritative, thematically relevant links from strong referring domains with exact anchor phrases needed to target specific pages. As a result, organic traffic reached exciting levels of growth, quickly doubling keyword volume and increase in monthly leads by 23%.

Download a PDF Case Study →

Icon

23% more leads

monthly after SEO activities
Icon

30% more conversions

we got from Google Ads
Icon

43% less Cost-Per-Conversion

we got from Google Ads
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