How to Create a Great Brand. Graphic Design and Brand Best Practices.
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Practical Steps to Follow to Create a Vibrant Brand

by on 15 Nov 2021
Every brand needs a logo -- it’s the way to be recognizable among others and stand out in people’s hearts. Drive emotions for your business. How does it work? Simple: we love with our eyes. If the experience we have is connected to an image, we memorize it much better.

1.5 times better

we remember accidental visuals than random texts

They’re not empty words. A research published on the PNAS platform showed that we remember accidental visuals 1.5 times better than random texts. Therefore, having an image or icon associated with your brand means being offbeat in the overcrowded world. Stand out! Create an emotional bond.

You may be thinking, how can I make the very first visual of my brand — a logo — remarkable? Memorable? Unforgettable?

We have a recipe for this. This is what we follow when we build Brands for our clients, and this is what we ask you to follow if you work with us. 100% successful results are guaranteed.

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Having an image or icon associated with your brand means being offbeat in the overcrowded world.
5 steps to follow to create a memorable brand

5 steps to follow to create a memorable brand

1. Answer the designer’s questions honestly:

We do not expect you to know what colors or shapes you need in your logo. It is our task to figure them out. Though we need you to be honest with us.

What are your brand values? Who are your customers and why should they want to interact with your brand? What should they feel interacting with it? These are just a couple of questions to discuss.

2. Study what’s trending globally and inside the industry in particular:
Those trends will affect the brand logo; if it will be a long-lasting one or a short-term trending icon for an event; if your brand will be revolutionary in your industry or a common thing that won’t frighten off your customer.

3. Learn how your brand’s competitors look like:
It is an important step in both cases: if you want to be a prominent industry pioneer, or if you prefer looking quite similar to others. We need to know what their Brands are to achieve any of these.

4. Sketch a couple of options so you have something to choose from:
We believe it is vital to have a choice. So we work through 2-3 visual concepts. You just need to choose the one you like most so we can polish it and produce a perfect logo in the end.

5. Polish to perfection but remember to stop once:
Our team thinks the sky’s the limit, but if you don’t stop generating ideas, you won’t get a result. Pause. Prioritize the best ideas and select one. Once all the goals are met, and all the Brand questions are answered, most likely it is time to stop, relax for a moment and finalize the most appropriate iteration.

The Brand Logo & Identity design process is a complex, continuous thing that always requires a Brand Owner’s inputs aside from a design team’s full engagement. Depending on the Brand’s ambitions, it may take months to accomplish it… Or only 3 weeks. Just imagine your impeccable Brand admired by customers who are eager to be a part of it… and buy. It’s worth it.

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Who are your customers and why should they want to interact with your brand? What should they feel interacting with it? These are just a couple of questions to discuss.
Thomas Knapp,
CEO and Managing Partner
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