Google Analytics 4 and Intro to Looker Studio Course

What you will learn in this course

  • Learn how to visualize and present data findings in dashboards, presentations and commonly used visualization platforms
  • Gain an immersive understanding of the practices and processes used by a junior or associate data analyst in their day-to-day job

 

Current Status
Not Enrolled
Price
$99.00
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Vocabulary:

  1. GA4 (Google Analytics 4): The latest version of Google Analytics, designed to provide more advanced tracking and user-centric data analysis.
  2. Event: A specific user interaction or action tracked on a website or app, such as clicks, downloads, or video views.
  3. Pageview: A standard measurement in GA4 that tracks when a page is viewed.
  4. User: An individual who interacts with your website or app. GA4 differentiates between new and returning users.
  5. Session: A period of user interaction with your website or app. In GA4, it's now known as an "engagement."
  6. Event Parameter: Additional information associated with an event, such as event value or item ID.
  7. Conversion: A specific action taken by a user that aligns with your business goals, like making a purchase or filling out a form.
  8. User ID: A unique identifier that can be assigned to logged-in users for tracking their actions across devices.
  9. User Properties: Custom attributes and information about users, which can be used for segmentation and analysis.
  10. Data Stream: A data source in GA4 that represents a website or app, used to collect user data.
  11. Measurement Protocol: A set of rules and standards that allows data to be sent to GA4 from various devices and platforms.
  12. Custom Dimension: User-defined attributes that can be used to enrich the data tracked in GA4.
  13. Custom Metric: User-defined numerical measurements that can be used to track specific user interactions.
  14. Audience: A group of users with shared characteristics, created for targeting and analysis purposes.
  15. Funnel: A series of steps in a user's journey, used to track conversions and identify drop-off points.
  16. Segmentation: Dividing users into specific groups based on various criteria for in-depth analysis.
  17. E-commerce Tracking: Monitoring and analyzing user interactions related to online purchases and sales.
  18. Bounce Rate: The percentage of single-page sessions or sessions with no user interaction.
  19. Referral Traffic: Traffic that comes to your website from external sources, such as other websites or social media platforms.
  20. UTM Parameters: Tracking parameters added to URLs for better tracking of marketing campaigns.
  21. Custom Report: A customized report in GA4 that displays specific data and metrics tailored to your needs.
  22. User Explorer: A tool in GA4 that allows you to see individual user journeys and interactions.
  23. Real-time Data: Information about current user activity on your site or app.
  24. Conversion Rate: The percentage of users who complete a specific action, such as making a purchase.
  25. Data Retention: The duration for which user data is stored and available for analysis in GA4.
  26. API (Application Programming Interface): A set of rules and protocols that allows data to be transferred between GA4 and other applications or systems.
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