Part 1: Introduction to GA4 аnd GTM

Google Analytics 4

This is the homepage of Google Analytics 4, where you can access all of the features and tools of the platform. GA4 is a cross-platform analytics solution that gives you a unified view of your customers’ interactions with your business across websites and apps.

Google Tag Manager

Google Tag Manager is a tag management system that allows you to manage all of your website tags from one place. This includes tags from Google Analytics 4, as well as other tags for marketing, advertising, and other purposes.