GA4 Part 1 exam

GTM is a tag management system that allows you to easily add, update, and manage various tracking tags on your website without the need for manual code changes.

GTM is a website builder platform that helps you create and edit web pages without coding. (This is incorrect, GTM focuses on tag management, not web development.)

GTM is a data visualization tool that helps you analyze website traffic and user behavior. (This is partially correct, but GTM doesn’t directly analyze data, it manages tags that collect data for other tools.)

GTM is primarily used for adding buttons and pop-ups to your website. (This is incorrect, GTM focuses on implementing tracking code, not adding interactive elements.)

GA4 Part 1 exam

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1. Question

2. Question

What is the primary purpose of Google Tag Manager (GTM)?