EBL Coaching Case Study
Services: Google Ads Smart Search
Industry: Education
Objective: Get call inquiry and leads for the tutoring service
PROBLEM AND CHALLENGES they faced before they came to the MediaMagic Team for Help
Our main challenge for this account was to place the right event goal & increase the relevant conversion count for it. The other challenge that we faced was related to the old campaign structure. It needed a lot of restructuring in a way that we focused only on the relevant keywords.
Solution and Results
EBL Coaching is a specialized tutoring program that offers individualized one-on-one home and on-site instructions using research-based, multi-sensory techniques in New Jersey and New York locations.
Since the old campaign requires a lot of restructuring, which may not give us desired results down the line due to its instability, we created a new search campaign and paused the old
ones. The targeted keywords included high-traffic & conversion-focused terms. After working on the keyword part, we structured the text ads in a way that could deliver a meaningful message to the audience related to our service. In between, we also implemented a new strategy of creating a smart campaign (for the non-performing location), which helped us raise the call inquiries count by a good amount.
At the end of the month, we received great results from the targeted audience (through keywords). The results can be seen in the below campaign overview.
Down the line, the overall cost/conversion reduced while the conversions increased. Along with the conversions, we did receive a good amount of traffic and CTR.
$1.45
2.1%
STANDARD & SMART
$1.45
2.1%
