EBL Coaching Case Study
Our objective was to get call inquiries and leads for the tutoring service EBL Coaching provides. The main challenge for this account was to place the right event goal & increase the relevant conversion count for it. The other challenge that we faced was related to the old campaign structure, it needed a lot of restructuring in a way that we are focusing only on the relevant keywords.
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What we did
EBL Coaching is a specialized tutoring program that offers individualized one-on-one home and on-site instructions using research-based, multi-sensory techniques in New Jersey and New York locations.
Since the old campaign requires a lot of restructuring which may not give us desired results down the line due to its instability, therefore, we created a new search campaign and paused the old ones. The targeted keywords included high traffic & conversion-focused terms. After working on the keyword part, we structured the text ads in a way that can deliver a meaningful message to the audience related to our service. In between, we also implemented a new strategy of creating a smart campaign (for the non-performing location) which helped us in raising the call inquiries count by a good amount.
At the end of the month, we received great results from the targeted audience (through keywords). The results could be seen in the below campaign overview. Down the line, the overall cost/conversion reduced while the conversions increased. Along with the conversions, we did receive a good amount of traffic and CTR.
$1.45
2.1%
STANDARD & SMART
What we did
EBL Coaching is a specialized tutoring program that offers individualized one-on-one home and on-site instructions using research-based, multi-sensory techniques in New Jersey and New York locations.
Since the old campaign requires a lot of restructuring which may not give us desired results down the line due to its instability, therefore, we created a new search campaign and paused the old ones. The targeted keywords included high traffic & conversion-focused terms. After working on the keyword part, we structured the text ads in a way that can deliver a meaningful message to the audience related to our service. In between, we also implemented a new strategy of creating a smart campaign (for the non-performing location) which helped us in raising the call inquiries count by a good amount.
At the end of the month, we received great results from the targeted audience (through keywords). The results could be seen in the below campaign overview. Down the line, the overall cost/conversion reduced while the conversions increased. Along with the conversions, we did receive a good amount of traffic and CTR.
$1.45
2.1%
