GOOGLE SHOPPING AD CAMPAIGNS
Shopping ads are ads that include rich product information, such as a product image, price, and merchant name. They’re created using data attributes from the product information we submit for you in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise.
We can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ads with advanced reporting and performance tools.
Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads. The product data we submit for you through Merchant Center contains details about the products you sell. We’ll use these details when we match a user’s search to your ads, making sure to show the most relevant products.
We manage your Shopping ads in Google Ads using Shopping campaigns, a simple and flexible way to organize and promote your Merchant Center product inventory within Google Ads.
We can advertise your store and your products using 2 types of Shopping ads:
Product Shopping ads: These are created based on the product data that we submit for you in the Merchant Center.
Local inventory ads: These are created by combining product data and inventory data submitted in your Merchant Center account.